DELIVERABLE
Concept development
User flows
Wireframes
User experience
Visual design
Vision video
DELIVERABLE
UX/UI Designer
Film Maker
Video Editor
GoJewel
Go Jewel is an app created to help connect customers and the jewelry companies. Customers can rent luxurious jewelry at a reasonable price and as a result, jewelry companies then are able to maximize their cash flow. Customers can rent trendy jewelry for all types of occasions at a affordable price. Whether an earring for birthday party, or a necklace for wedding, or a bracelet for a dinner party, GoJewel provides multiple styles of jewelry that the customers can try on.
Identify Needs
Individualized and online resources are revolutionizing the business world and business models. In regards to jewerly, sales are mainly driven by female customers. We wanted to create a technology platform that would connect customers and the jewelry companies. We then did extensive research about young women's shopping behaviors in the fashion industry.
Customers prefer to have a variety styles of jewelry
Through the survey research results, 100% of users said that they have different styles of jewelry. There are five popular choices. 95% of people express that they need to match different clothing styles and as a result, feel the need to buy more products. Female customers are also prone to buy new products.
People prefer to try on jewelry before they pay for it
We conducted a survey which got 66 results. Nowadays, online shopping is very popular worldwide. However, only 28% of people choose to buy jewelry online. Then, we noticed "try on" is an important experience to the customer.
Off-line jewelry stores spend massive amounts of money on daily store maintainence
Here is a calculation of one of the off-line jewelry store's daily maintainence fees. As the chart shows, most of the money spent is on the area which is not related to customers and sales. The cost of running a physical shop is very high.
Users
Here are two kinds of the stakeholder of the jewelry renting platform. One side is the target user who has strong demands of wearing a variety of jewelry. Another side is jewelry selling company which wanna find the fresh business model to decrease daily maintain costing and build the better customer relationship.
Jemima , target user
Fashion Editor
:: Join party several times per month
:: Tries to have different looks in different occasions.
:: Spends a lot of money on luxury jewelry.
:: Hopes decrease daily cost.
Lisa , product provider
Jewelry Company Marketing Director
:: Expensive Jewelry hard to sale
:: Daily cost pretty high, like store fee, jewelry protect fee, salary fee...
:: Finding new marketing strategy to decrease wasting of resources and increase sales performance
Solution
A platform that encourages young fashion female to concentrate on their daily looks; that provides their preferences during user need to wear different types of jewelry in various occasions, wanna try new styles, experience the latest designs to eliminate they're worried about cost.
PREFERENCE
Both of primary research and competitor analysis shown customer hope to gain personalize recommendations. Go Jewel asked user three sides which will directly relevant to their choice. Then, it provided recommendation and available lists.
Through artificial intelligence technique, the camera will recognize user’s current clothes
color and texture. Based on these elements to give suggestion products.
PERSONALIZE
RECOMMENDATION
TRY LIVE :)
BY AUGMENTED REALITY
Since the target user yearns to try on the product before they buy it. We noticed AR is a nice try in this area. Then, the customer can try on lovely jewelry which they interesting about in any location. It saved time to spend on traffic, decrease communication cost on shopping time and got the purpose directly.
Here are two entrance way on Go Jewel. One is to try product during they looking the jewelry detail information page. Another way place on shopping bag interface. We offer the customer to try all their interesting product once. It's a similar scenario when the user trying in the physical store one by one, then contrast them.
Information Architecture
Based on the results got from target users, we build the architecture of our product which includes user expect functions and design ideations.
Wireframing
Depends on ideation and architecture clarity, we categories "Go Jewel" to five main functionalities.
:: Preference setting
:: Product (Recommendation) list
:: Product info content
::Try on product
:: Check out/return
