DELIVERABLE
UX strategy
Concept development
User flows
Wireframes
User experience
Visual design
ROLE
Project Manager
UX Researcher
UX/UI Designer
MyCO is the primary creative career building platform for all SCAD students and helps all the students to achieve prominent career goals. Through MyCO, each SCAD student will have a clear view of what they could do step by step to build a successful career. Also, different types of information like recruiting information and professional field events will delivery to targeted students based on what they need in order to motivate them to be initiative. This platform demonstrate the cohesive power of SCAD and creates more and more creative career opportunities for students.
Although SCAD has a good connection with the creative industry and has a large number of resources available to students, students often find it tough and challenging to find jobs and internships, despite the vast amount of information published from school side. It's hard for the student to find useful information all the time through existing channels. There is an enormous need for SCAD platform to improve on delivering information to student efficiently.
Since our product is focally designed for serving SCAD student, we did quantitative survey and conducted in-depth interviews which involves students in different phases and majors, professors, alumni and SCAD career service department to understand the problems and pains they have and their needs and desires. We participated in relevant activities like Career Fair, SCAD Pro unveiling, Alumni panel discussions, and Club events like Uber designer’s sharing workshop to observe and interview the participants. Here are three key findings :
Most of the students do not treat career building as a long-term process. They usually wait until the last moment to find jobs. Then they realized that they haven’t prepared well for opportunities
Lot of students do not have a clear goal of where to go because they did not do enough research about the field and companies. They need to have experiences to figure out what are their interests and their goal.
There are plenty of recruiting website on the market. SCAD also deliver different type of informations to students in different ways. The overwhelmed information makes it difficult for students to screening and find the useful ones.
Understanding
Contextual inquiries became the 1st part of user research. Attended career related events to observe how students behave and what SCAD is offering for students to explore their creative career. Several different types of events such as school annual Career Fair and panel which organized by student club like IDSA and Flux.
Understanding
Get quantitative information from 100 pieces both of online and offline survey. User shared their really wants from our platform. Huge quantity of data shown some general trends about how MyCO should re-frame and improve.
Understanding
7 interviews be conducted in total. They included 4 kinds of stakeholder of MyCO:
Professors shared what are the problems or pains students have and what they think SCAD is most good at and how can these resources helps students.
Alumni provided a whole process of career developing, her experience and suggestions helps a lot for students.
Students shared their current situation on career developing process and what is their difficulties. They also expressed which part they looking forward SCAD can provide more for them to meet their needs.
Career advisor is who know the SCAD career services deeply. They also solves students career questions and problems everyday. They know exactly what the pains are. Her shared what resources SCAD already have and how different departments of SCAD share these resources.
After understood users and context, analyzed competitors and synthesized all the information, we found out three main design goals: help students to perfecting self-building, bring high quality field information to students and build the connection between students and the professional field.
Motivate student to be initiative to create and execute their professional plan and achieve the career goal step by step.
Feed the latest and hottest field information. Help them to explore the industry and find their passionate area. Understand their targeted organizations and keep up to date with them.
Display the talents to the industry. Involve students into career related activities to build the connections between students and the industry. Encourage students to get more into the field to test their career goals and build the network.
Define
Generally, MyCO competitors include portfolio websites, recruiting websites and social networks websites and applications.
Define
All of these elements would be ranged basis
on the horizontal axis, from all career industries to creative career industry, and the vertical axis, from high sociability to low sociability, the two directions.
Define
From previous competitor analysis, it shown MyCO doesn’t have a direct competitor, because target users are different with some potential competitors.
SCAD student is MyCO specific target user. MyCO pay more attention on the process of student career building, self-building, and also show the cohesion of SCAD. MyCO main purpose is serving SCAD students, not profit-marketing.
Define
According to the results of competitor analysis, users research and when user using products or services from our competitors and interviews with people involved, we analyzed and summarized the results of all above information by using the value proposition model. It shown customer jobs, their pains and what they want to gain. It also led we analyze corresponding things, product value, like what product/service and features MyCO should provide, pain reliever and gain creator.
The priority of value proposition gives clue about what features MyCO must have and what features are
relatively insignificant.
Design & Prototype
From all the researches and analysis, what services and features MyCO should provide on the platform be clarified. This infographic illustrates MyCO structure and shows the level of information. This step helps to better organized the data and information into delivery and also lead to the next step: wire-frame design.
Design & Prototype
Depends on information architecture to translate feature and function into website structure.
Design & Prototype
MyCO, Meet Your Career Opportunity.
Based on the color scheme and the slogan, a series of logo be created. Here is the final version. Target user are SCAD students who are young, energetic and creative. Tried to create a playful brand, since doing playful is an important part of innovation.
Design & Prototype
Created three main tabs, Home, On Campus Event, and Profile to structure the information and features in a simple, understandable manner.
The main page provides recommendations for each important part of MyCO. Like opening opportunities, recommend you to join(On Campus Events), 24hr News and Latest creative projects. And these recommendations are based on the data analysis about users’ information.
Shows the workshops, panel discussions, alumni speeches and so on which held by SCAD or any student organizations. This feature encourage students to attend more career related events so that they can build better network and know more information.
Once user's cursor on the top of the picture of the event. It will show "ring" icon. User could click it and add the event to calendar notification.
This job list is already filtered by the information we have about each user and we also recommend the referencer to the student so they can use this network to help them to get the interview or at least know more information about the company.
This feature helps user to generate resume based on their MyCo profile or the resume they already uploaded with out any additional up- loading.
